With multi-level marketing [MLM] bombarding social media feeds — I figured I could help give some tips to these aspiring entrepreneurs! I've seen friends create promotional posts for Thrive, Plexus, LuLaRoe and It Works! on their personal profiles.
Hopefully the following tips will help you earn an extra income in direct sales for health supplements!
Facebook Profile vs. Facebook Page
The vast majority of friends, colleagues and acquaintances that I have witnessed promote these products, do so on their personal Facebook page. Although family and friends may be loyal, not running your promotions on a Facebook Page and utilizing the resources available is a waste.
Follow these steps:
- Create a Facebook Page for your brand
- Gain likes and followers
- Create promotional posts for the products you're selling
- Boost these posts by using target marketing and remarketing
Create a Brand
Branding is an important aspect to marketing. For MLM, you don't necessarily need to create an established LLC or corporate entity or anything. You do need to create a professional brand name though. One that instills trust and familiarity. If your target audience is local, your Last Name is a good starting point!
Once you have created your branded Facebook Page you now need to promote your page and gain followers. Facebook offers many great tools to help assist you in this process:
- Promote Your Business Locally
- Promote Your Page
- Share Page With Friends
As you're gaining followers, it would be wise to create promotional posts for your products regularly. Don't spam your followers, but continue reminding them about special deals and the products you have.
The more interactions these promotional posts get, the better! Comments, likes and shares are your goal! Share these posts on your personal page. Maybe friends and family will share your posts. This is how you organically grow your page.
You can also invest money into boosting your posts as advertisements...
You can invest money into targeting your posts to a specific audience. With research you can easily identify your target demographic and target posts to them.
You may have noticed the "Boost Post" button on your pages posts. With this you're able to set a total budget and a campaign duration and advertise these posts. Various demographics you can target include:
- People Who Already Like Your Page
- People Who Already Like Your Page and Their Friends
Sometimes the best way to make money is to spend money. You can use this money to advertise to the people most likely to purchase your health supplements!
Digital Marketing Services
Biegalski LLC offers digital marketing services for many social media platforms including: Facebook, Twitter, Instagram and LinkedIn!
If you're interested in optimizing and marketing your brand: Request A Quote