As technology enhances and websites become more accessible across different devices, showing up in the search engine results is important! Search engines have matured greatly over the past few years and SEO is more important than ever.
We put our focus on many different elements in regards to optimizing your website for search engines. Our key focus is mobile usability and ensuring your call-to-action buttons are converting. These two elements are extremely important to having a high ranking website. Following that we take advantage of using Structured Data snippets and Rich Card data to drive traffic to your website in a variety of formats on different devices.
With mobile devices driving majority of the web traffic, speed optimization is of utmost importance. We capitalize on that by scaling and optimizing your images, minifying and concatenating your assets, enabling GZip compression, identifying any other bottlenecks and various other techniques. An emerging technology we like to implement are AMP HTML Structured Pages. AMP pages are dedicated to mobile devices and show up at the very top of the search results, even above advertisements!
After tackling all of those technique tasks we like to: build internal and external links; optimize for your local location; fix up content, meta data and title tags and fix any URLs. With personal assistant devices like Alexa and Google Home dominating the market, keyword research for voice searches has increasingly become more important.